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Ego-Check for the Business Owner

  • Writer: Raileigh Easterling
    Raileigh Easterling
  • Jun 3
  • 4 min read

Updated: Jun 5

What does it mean to keep your ego out of your business? It means you're not being led and guided by fear in how you operate your business services.


conscious business

What I often perceive in this coaching industry is people taking their need for vengeance, justice, or validation into their work with their clients. But the danger of this is that you are inviting innocent bystanders to walk through an initiation they are not asking for. Your clients are asking you for solutions, answers, strategies, and inspiration, but the ego-driven business owner is only providing them a very narrow road of possibilities that may or may not be aligned with them.


The reason for this is that if you are guided by fear, whether you know this or not, you are asking people to join you in your fear to help you, and therefore, you are not leading or coaching anything. You are instead inviting people to join you in your shadow and to walk out with you. Quite simply, this is emotional codependence disguised as a business operation. If you are operating in a codependent professional relationship, then you are operating like many other cults out there. When you work with your clients or your business partners, you cannot be insecure about them. Otherwise, what will happen is that you will manifest your client's disappointment in your work, or betrayal of your operation on purpose by God, by the universe, to teach you a very important karmic lesson. 


It is very obvious when someone is operating in their ego as a business owner, or that they are luring community and clients into codependent relationships. One sign that this may be happening is often through the rhetoric and dialogue of cultivating a sense of "family." A "familial-style" business sounds like it has healthy intentions and can be very appealing and alluring to those who are isolated, alone, and in need of help, but this language can also be cursatory and predatory in that it seeks to subconsciously confine other people to be at the service and submission of one's egoic desires, and the need, again, for that validation, vengeance, and justice. This style of business does not allow people to breathe and think for themselves. It causes them to fear growth outside of the walls and the space you have provided them. That is not love– it is a trap, it is slavery. 


I'm going to get controversial here and say that the paradigm of business is shifting. Corporate style business-making is crumbling because it is rooted in this ego-driven, narcissistic personality that requires the incompetence of other people to fulfill the one or the few. There is no empowerment in this paradigm. One who operates and leads this paradigm does not perceive the higher potential of all people; they only see other people as potential to be of service to their own will. 


Exploiting the lives of others while promising success and sustenance in this way is anti-consciousness, anti-unity. For the conscious community, we are shifting out of corporate-style business models and into more partnerships, where the people we work with and network with professionally are each empowered, encouraged, supported, and protected on their path of entrepreneurship and business ownership. We offer each other trades and exchanges of services. Written contracts are offered, but are never a requirement. Work gets done with merit, passion, and integrity. We do not seek to have one another work for us, as our intentions are always to work with one another. There is no ladder or hierarchy. We see in value the gifts each person around us has, despite age, gender, education, titles, and resources. 


This communal-style business-making model is rooted in alignment and soul. We recognize the potential for a business partnership because we feel the heart connection. When we work with each other, there is peace. There truly is no desire to use another human being for monetary gratification; the soul purpose of these relationships is for mutual and communal growth. 


So I'd like you to challenge yourself, or for you to share this revised capitalistic business philosophy, the ego-check for the business owner, with someone you know. Let us stop hiring someone to train them and to mold them to be a perfect servant for a mission or company. Instead, make agreements with aligned partners. We do not have to trap other people into our lives for monetary gain, as that is financial abuse, psychological abuse, and sometimes emotional abuse. When we become so dependent on someone else, or we allow them to become so dependent on us that we are their only option, and they are our only option to thrive, we are operating in fear and ego. We do not need to hire workers for labor. We need to partner with soul friends who we trust are skilled. And as friends on a like-minded mission, we allow each other sovereignty, we allow each other freedom and growth, wherever the Spirit guides us. This is unconditional love. This is not codependency. This is soul work!



Raileigh Easterling is the Founder of Conscious Lifestyle Coaching LLC. She is a motivational author, poet, & public speaker; a transformational retreat host & mindfulness teacher; and a business & public relations consultant.


Conscious Lifestyle Coaching LLC is a sacred space for entrepreneurs, changemakers, and visionaries on the path of self-development, healing, and spirituality to experience transformation and holistic growth.


Raileigh offers guidance through authentic embodiment and deep present awareness to catalyze significant lifestyle changes that align with higher vision, greater purpose, and life fulfillment.


You can learn more about her and her services, including her 1-on-1 coaching sessions, books, and free resources at consciouslifestylecoaching.com.


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